Walden Research was retained to develop and establish General Electric Medical's new, non-invasive Cardio-Angiogram device into the medical and research marketplace. We had been tasked to initially support the product development team to uncover the specifications required for successful product acceptance, and to develop both the product packaging as well as effective selling propositions to the managing physicians involved in the Cardiology area. Upon successful completion of the product development phase of our work, Walden Research launched a nationwide campaign to all medical and research organizations involved utilizing the Angiogram procedure, successfully putting the General Electric Medical sales team not only in front of qualified opportunities, but detailing the selling propositions required for successful closure. Walden Research is the only direct sales-support firm utilized for GE's industry leading Imatron product.