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We are especially proud of our success for Roy Feibiger, VP of Sales and Marketing at Laserscope, a medical laser manufacturer. When he approached Walden Research, Mr. Feibiger stated, "I have a nearly impossible challenge for you. The decision makers for our products are Chief Surgeons at hospitals and universities throughout the world. They will not take your phone calls. Can you come up with a solution to our challenge of introducing our laser products to this tough group?"
What resulted was one of our most successful programs to date. Using a combination of mediums, the foremost being a direct-fax device that found its way to the busy and otherwise inaccessible group of prospects, we had been able to create results far in excess of any expectations that Laserscope had held. One impact of our program was the identification of a need for a new type of medical laser, one in which Laserscope is focused on delivering today, ensuring its viability in a rapidly changing business environment.
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