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When the original developers of IBM's Direct Talk IVR and CTI solutions formed Quality Call Solutions in 1997 to directly deliver its Contact Center solutions, Walden Research was retained to develop and execute a turn-key business development program to generate opportunities for the engineering-focused sales team to develop scope of work responses to highly qualified prospects who have requested a proposal from QCS.
Walden Research targeted 5000 organizations, confirming existence of a call center. We then surveyed each organization, obtaining not only present hardware and software initiatives, but top contact center concerns as well in order for QCS to finalize packaging and positioning of its product and services - selling propositions based on real-time, primary prospective customer feedback.
Initially, Walden Research was working competitively with a prominent East Coast tele-marketing group, again founded by ex-IBM executives. Working with equal resources, Walden Research's campaign demonstrated a significantly greater number of qualified prospect opportunities and was awarded the entire marketing budget allocated towards marketing support services, an honor we earn to this date.
"Walden Research has proven to be an invaluable asset to our business building efforts, being a consistent source of new business opportunities in today's very challenging contact center marketplace."
- Johnny Lin, President and CEO, Founder QCS
Quality Call Solutions has grown some 700% as a result of Walden Research's efforts and we are now involved in marketplace development of QCS's new IP solutions, in addition to our efforts in the IVR and CTI marketplace.
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